Monday, July 22, 2013
Artist Statement for the Logo
Meaning of the Logo
Here is the artist statement for the logo:
"The 'Before I Die' logo is primarily a typographic mark, using different typefaces to spell out the name of the project inside of a speech bubble. I decided that the speech bubble was an appropriate concept for this logo because sometimes it's not enough to just think about the list of things we want to do before we die. In order to actually complete that list, we have to declare them and say them out loud. We have to share them with other people. It's when we start to share these things with others that they begin to become real. That list of items becomes a promise to ourselves, and we have a better chance of actually doing those things if others are holding us accountable."